Hosted by World Trademark Review (WTR), a globally prestigious professional IP media, Brand Strategy Summit Asia was successfully held in Hong Kong, China on December 3-4, 2024. The summit gathered brand leaders, trademark practitioners and policy makers across Asia to discuss practical issues including anti-piracy enforcement, domain name protection and geographical indication protection in the digital era, as well as share insights on industry future trends.

As a leading intellectual property service provider, Liu Shen was invited to attend the summit, with Partner YUAN Yuan, Counsel YAN Jiajia and Attorney ZENG Yunpeng representing the firm at the event.

On the first day of the summit, Partner YUAN Yuan acted as session moderator and Counsel YAN Jiajia served as guest speaker for the themed discussion entitled Safeguarding your physical footprint in Asia. They joined other panellists to exchange views on identifying and tracing offline pirated goods and other prevalent industry topics. Against the backdrop of increasingly covert trademark infringements, identifying counterfeit products and cracking down on the entire industrial chain of infringing production have become core concerns for brand owners and trademark professionals. Drawing on abundant practical experience in China, Ms. Yan put forward targeted optimization suggestions covering infringement clue investigation, litigation strategy formulation, joinder of relevant parties and effective enforcement of judicial judgments.

During the summit, members of the Liu Shen team conducted extensive exchanges with fellow participants to share experience and best practices in trademark protection. Serving as a valuable communication platform for IP practitioners, the summit facilitated in-depth insights into the latest developments and evolving trends within the global intellectual property industry.