Hosted by World Trademark Review (WTR), a globally renowned professional media outlet, Brand Strategy Summit Asia was successfully held in Singapore on December 2–3, 2025. The summit assembled brand leaders, policymakers and trademark professionals worldwide to conduct multi-dimensional in-depth discussions on the future development trends of brand protection across the Asia-Pacific region.

As a professional intellectual property service provider, Liu Shen was invited to attend the event, with Partner YUAN Yuan, Counsel YAN Jiajia and Attorney ZENG Yunpeng participating as official representatives.

On the first day of the summit, Ms. YUAN Yuan delivered a keynote speech entitled Updates on Opposition Proceedings and Non-use Cancellations. She elaborated on specific rules and latest developments concerning trademark opposition and non-use cancellation proceedings in China, and conducted in-depth analysis based on typical precedents, which was highly acclaimed by all attendees.

Counsel YAN Jiajia gave a presentation themed High stakes, high rewards: securing significant damages in China, focusing on applicable criteria and evolving trends for damage award determination in trademark infringement disputes in China. Her sharing fully showcased Liu Shen’s solid capabilities and rich practical experience in handling sophisticated trademark infringement cases.

Throughout the event, the Liu Shen team maintained active exchanges with international participants, sharing insights and practical experience in brand licensing, brand protection and other relevant fields. Serving as a valuable communication platform for trademark practitioners, the summit facilitated joint exploration of latest updates and developmental trends within the trademark industry.